Apple’s Rumored $599 MacBook Set to Redefine Budget Laptop Market

Apple is reportedly preparing to launch a groundbreaking 12.9-inch MacBook priced at $599, a move that could disrupt the budget laptop market. According to leaks from multiple industry sources, this affordable MacBook, powered by an A18 Pro chip, aims to attract first-time Apple buyers and capitalize on shifting market dynamics, including the end of Windows 10 support.

Background and Leaks

Rumors of a low-cost MacBook have circulated for months, with credible reports emerging from MacRumors and 9to5Mac. In July 2025, @LeakerApple on X sparked widespread discussion by predicting a $599 MacBook with an A18 Pro chip, positioning it as a competitor to budget laptops. MacRumors later reported that Apple is planning a 12.9-inch MacBook launch as early as late 2025, citing supply chain sources. DigiTimes has also noted Apple’s focus on affordability to expand its laptop market share.

Analysts suggest Apple is responding to growing demand for cost-effective computing solutions. “Apple sees an opportunity to capture the entry-level market, especially as competitors like Chromebooks dominate education and budget segments,” said Carolina Milanesi, a technology analyst at Creative Strategies.

Potential Specifications

The rumored MacBook is expected to feature Apple’s A18 Pro chip, an 8-core CPU with a 5-core GPU, offering performance that rivals high-end desktop processors like Intel’s i9-14900K, according to @LeakerApple. The base model may include 16GB of RAM and 256GB of storage, a significant upgrade over typical budget laptops. A 12.9-inch display is anticipated, matching the screen size of premium iPads, per MacRumors.

Other speculated features include a single USB-C port with USB 3 support, a MagSafe port, and a redesigned chassis similar to the M4 MacBook Air. However, cost-cutting measures may eliminate features like Centre Stage camera technology and reduce the speaker count to two, as noted by 9to5Mac. New color options are also rumored to appeal to younger users.

Market Context

The $599 MacBook arrives at a pivotal moment. Microsoft’s Windows 10 end-of-support in October 2025 is expected to push consumers toward new devices, with many unwilling to upgrade to Windows 11 due to hardware requirements. “This creates a window for Apple to attract Windows switchers,” said Bob O’Donnell, president of TECHnalysis Research.

Chromebooks, which dominate the sub-$700 laptop market, face new competition. Google’s lightweight OS appeals to schools and casual users, but Apple’s macOS ecosystem, paired with the A18 Pro’s power, could sway buyers seeking premium build quality. CNET reports that budget laptops from HP and Lenovo, often priced between $400 and $700, lack the performance and longevity Apple promises.

Possible Launch Timeline

Sources point to a late 2025 launch, with MacRumors citing supply chain activity suggesting production could begin by Q4. DigiTimes notes that Apple aims to align the release with the holiday shopping season to maximize sales. However, delays are possible, as Apple’s rumored 18.8-inch foldable device has already missed its 2026 target, per MacRumors.

9to5Mac reports that Apple may announce the MacBook alongside other M4-powered devices, leveraging its recent chipset advancements. No official confirmation has been provided, and Apple typically remains tight-lipped until launch events.

Impact on Apple’s Market Share

A $599 MacBook could significantly boost Apple’s laptop market share, particularly among students and first-time buyers. Posts on X, including comments from @VadimYuryev, suggest that new Mac users are likely to remain loyal to Apple’s ecosystem, driving long-term revenue. By undercutting competitors’ pricing, Apple could challenge Chromebooks’ dominance in education and gain ground in emerging markets.

However, analysts warn that margins on a $599 MacBook may be slim, and Apple must balance cost with quality to maintain its premium brand image. “This could redefine Apple’s accessibility, but execution will be key,” Milanesi said. If successful, the low-cost MacBook could reshape the budget laptop landscape in 2025 and beyond.