Apple May Power Siri with OpenAI or Anthropic AI, Bloomberg Reports
Apple may finally be giving Siri the upgrade users have been waiting for—and it could be powered by outside help. According to a new report from Bloomberg’s Mark Gurman, Apple is actively testing large language models (LLMs) from OpenAI and Anthropic to boost the capabilities of its virtual assistant in a major Siri AI upgrade expected later this year.
This move could reshape the future of voice AI on iPhones, possibly debuting with iOS 19 and the highly anticipated iPhone 17.
Apple’s AI Ambitions Expand Beyond Its Own Walls
The report claims Apple has invited both OpenAI (makers of ChatGPT) and Anthropic (makers of Claude) to create custom versions of their AI models. These models are being tested directly on Apple’s private cloud servers to determine whether they can outperform the company’s internal Apple Intelligence platform.
This is part of Apple’s push to reimagine Siri with generative AI—an effort internally known as LLM Siri.
Bloomberg notes that Anthropic Claude currently shows the most promise, delivering accurate, safe, and contextual responses in early tests.
Why Apple May Turn to OpenAI or Claude for Siri 2.0
Apple has faced mounting pressure to modernize Siri, which many users and developers have criticized for falling behind Google Assistant, Samsung Galaxy AI, and Alexa. While competitors rolled out AI-powered assistants with more conversational capabilities, Apple delayed the launch of LLM Siri in March 2025 due to internal setbacks.
In response, CEO Tim Cook appointed Mike Rockwell, the lead behind Apple Vision Pro, to take over the Siri project. Since then, Apple’s AI team has been benchmarking ChatGPT, Claude, and Google’s Gemini AI against its own in-house models.
So far, Anthropic Claude is reportedly leading the pack.
What the Siri AI Upgrade Could Mean for iPhone Users
If Apple finalizes a deal with OpenAI or Anthropic, the upcoming Siri AI experience could look very different from what users are used to. Among the expected features:
- Smarter, more natural voice interactions
- Support for contextual follow-up questions
- Seamless integration with native apps
- Personalized recommendations via Apple Intelligence
- Improved command recognition and faster processing
This could give Siri the edge it needs to compete with Android’s Gemini AI and ChatGPT integrations already seen in apps and services on rival devices.
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AI Competition Is Heating Up Across the Smartphone Industry
Apple’s move comes as the mobile industry becomes increasingly AI-driven. Samsung has licensed Google’s Gemini AI for its latest Galaxy devices. Motorola is also experimenting with AI-powered search tools, and Perplexity AI—a rising generative search startup—has reportedly been in acquisition talks with both Motorola and Apple.
Apple’s rumored interest in Perplexity reinforces how seriously the company views its need to catch up in the generative AI race.
When Will Apple Launch Siri 2.0?
Although Apple remained quiet about Siri at WWDC 2025, insiders suggest we may see an announcement later this year—likely tied to iOS 19 or the launch of the iPhone 17 Pro lineup.
Whether Apple settles on Claude, ChatGPT, or continues refining its internal model, one thing is clear: Siri is finally getting smarter.
Final Thoughts: Siri’s Reinvention Could Redefine Apple’s AI Strategy
With AI now central to the mobile experience, Apple is taking a rare but strategic step outside its walled garden by exploring OpenAI Siri integration and Anthropic Claude Apple testing.
The potential release of an AI-powered Siri in 2025 marks a turning point—not just for iPhone users, but for Apple’s broader AI ambitions across the ecosystem.
Stay tuned for more updates as Apple finalizes its plans for Siri 2.0.
